This weeks spotlight EntreprenuHER is
St. Louis native Taff Jackson. She's giving us the up close and real deal on what it’s like to be in the retail industry.
How did you get started in the retail field? Did you have any professional background?
I’ve always loved fashion and styling other people since I was a kid. For years I dreamed of having my own boutique and my own brand. So once a hard life lesson hit, my business partner and I got backstabbed something terribly. Instead of taking the negative energy & retaliate with anger towards the person, I used that as my motivation to open my own business.
What sets your store apart?
Whats set my store apart from a lot of others is That I ABSOLUTELY do NOT follow any others, no lurking or trying to keep up with others. That’s something I’ve done for years. I don't like to get caught up in what the Jones are doing. I might have moments when I check out the competition but never on a daily, weekly or monthly basis to mock or copy them.
I DO TAFF IN REAL LIFE.
Tell me about your unique clutches?
Roi-T came from me thinking of ways for Catwalk to stand out and stay unique from the rest of the boutiques. I decided to create my own women’s clutch as well as a male and female shoe brand. So I researched to find the best manufacturer to produce my designs. The Roi-T clutches are a hit but I have yet to find the shoe manufacturer that I am satisfied with.
What does a typical day like for you and your team members?
A typical day for us at Catwalk is basic...we come in to fill any appointments booked and just do US *go live, dance, crack jokes, talk about up coming events & make sure we provide the best customer service to those coming in the boutique.
I see you go live a lot on Facebook, and I must say it’s quite entertaining! And that’s also how I came in contact with you. I saw your clutches in one of the business groups. Has social media contributed to the success of your boutique?
Social Media has boost my sales quite a bit and has gotten our name out beyond our community.
It always look like you’re having a great time while you’re working. I can tell you love what you do!
I love Catwalk so much because fashion and girly stuff is my passion! Making money is just the icing on the cake. I can never get bored with fashion. We’re a family and that makes the day fun and easy, ain’t no crabs in the bucket here!
How has your business grown since you started?
My business has grown quite a bit as for being known, but the revenue has dropped because of so many boutiques popping up everyday. The competition is at an all time high but I keep pushing and doing different things to set us aside of others and will continue until Catwalk/Roi-T is a international name.
How do you balance your personal life and running a business?
It’s really hard for me to balance my personal life and business because like I said, fashion is my passion so I take it home with me. I just try not to neglected family by including them in what I have going on, so most of the time it all comes together. It actually works for us but I’m working on finding ways to separate the two. I’m still a work in progress.
What are some of your best selling products?
The best selling items always vary here. One week it could be dresses, the next week clutches or accessories. It just depends on the season and time of year.
Looking back, is your business what do you envision for Catwalk Fashion Boutique?
Looking back I envisioned Catwalk to be known and very popular but I expected alot more revenue to be coming in by now.
We might have a lot of fame but the money isn’t as good as I expected. That's why I keep recreating myself and doing things to keep Catwalk relevant and adding more services. Sometimes I feel like I put in more than what I get back. Thank god my this is my passion in REAL life.
What advice would give to anyone wanting to open a boutique?
My advice to anyone opening a boutique is to make sure they are ready, willing and able to give it their all because its not as cute as it looks on social media. This is REAL LIFE.
Tell us how we can get in touch with you to order some of these fabulous pieces?
We have online store that,s open 24/7 https://www.roi-tdivas.com/
Hello Boss Ladies! Welcome to our community of women entrepreneurs where encouragement & motivation resides. Here you will find tips for success, ways to boost your online business and more. We will also feature stories of how some of our favorite Boss Ladies got started in their journey. So sit back, grab a glass of wine, and be prepared to take your business to the next level.