Enlighten the world and tell us a little about yourself.
“I’m Candrea Shackelford, a 25 year old single mother of two beautiful children. I was born and raised in Tyler, Texas. I’m the owner of Kandie’s Plus Boutique, I’m a writer, motivational speaker, activist and soon to be co-owner a production company. My mission in life is to make people happy. I enjoy hosting events for the community and i love giving back to my community.”
It takes courage and confidence to start up a business. What motivated you to be an EntrepreneuHER?
“My father, Clarence Shackelford; who I assume everyone is familiar with, is my motivation! He would often tell me as a child that I will soon takeover his company. I used to look past his statement and brush it off because I did not intend of owning my own business. I finally had a “sit down” conversation with my dad approximately 4 years ago and told him that I was finally ready to start my own company. He said it was about time that I’m following his footsteps.”
Why did you decide to start a plus size online boutique? How do you keep up with the latest trends to stand out from other boutiques?
“Well it was extremely hard to find cute and trendy clothing in plus size for a reasonable price. In 2015, i felt that it was time for a change! Everyone deserves to have a stylish wardrobe, especially my ‘Plus Sized Divas!’ As a customer, I would shop online or in store for clothing in my size and they weren’t as cute as the smaller sizes. I knew then that I wanted to make every curvy lady happy when shopping and that’s by having the hottest and cutest outfit for her.”
Are your clothing items for the everyday woman or is it a mix of casual, classy or clubwear?
“My inventory is a mixture of casual, classy, club wear and evening wear. I don’t want to just focus on one style of clothing. My customers are my main priority and I want to ensure that Kandie’s Plus Boutique can be the one stop shop for them instead of them having to browse from site to site looking for clothing in different styles.”
I understand that you still have a full time job. How do you achieve work-life balance and what keeps you going in difficult times?
“It’s a struggle actually. I honestly think I should hire a personal assistant.. Well, that’s if I were able to afford one. Maybe in the near future!
I set daily goals, keep a planner and use my virtual assistant to keep me well organized. I always keep a notebook handy to jot down new ideas and business plans.”
What is it about your mentality that’s changed since starting your own business?
“My mentality has changed tremendously as far as engaging with my customers and ensuring that they get the best service provided by Kandie’s Plus Boutique. My customer service and hospitality skills improved.”
Did social media play a role in you being where you are today in your business?
“Social media still plays an important role in my business. It helps with promoting my brand, interacting with customers from my Facebook and Instagram profile, advertisement and targeting my audience.”
What has been the role of luck in your success? There’s always a dose of luck of being in a certain place and certain time.
“My ‘Role of Luck’ in my business was getting a chance to meet my business partner, meet celebrity stylists, and other business owners in East Texas!”
How can one place an order for some your fabulous items?
“You can place an order by going to www.kandiesplus.com We also have a like page on Facebook: Kandie’s Plus Boutique and Instagram: @kandiesplus .”
Hello Boss Ladies! Welcome to our community of women entrepreneurs where encouragement & motivation resides. Here you will find tips for success, ways to boost your online business and more. We will also feature stories of how some of our favorite Boss Ladies got started in their journey. So sit back, grab a glass of wine, and be prepared to take your business to the next level.